Is your school thriving? Is it offering students a high-quality education where they find themselves soaring to their potential? Do you want to help more students reach education success? Families need more information to let them know about all their education options. It’s time to let more families know that your school exists!
These are some tools and ideas to help you get the word out about your school to families in your community:
- Create Buzz with Simple Handouts
Create a handout with your school’s information, print it out and hang it up around your neighborhood or pass it out to families. Go door-to-door in your area to pass out information about your school or talk with families to get them excited about and interested in what your school has to offer.
- Friendly Neighbor
Get to know the nearby preschools, faith groups, and community organizations and give them handouts or invite them for a school tour. Host free open houses for the neighborhood to have fun and learn more about your school. Put an ad or article in your local circular and have a booth at community fairs.
- Manage your Online Presence
Is your website friendly to parents who are exploring their options? Do you have Facebook or Instagram accounts that help families get a feel for the personality and character of your school? Do your current families know how to spread the word about your school?
- Alert the Press
Send a press release to your local media outlets to share information on your school or upcoming open houses and events. Simply download the template at the link above to share your school’s news, place it on school letterhead and distribute it to your local media outlets.
- Friendly Faces and Spaces
Does your physical space let families know that your doors are open to them? Language on your marquis, a banner out front, and yard signs are among the physical space tools that have worked for other schools. Make sure your school warmly receives parents when they walk through the front door, too!
- Direct Connect: Records Request
Your school can request the names and contact information of students in your area by submitting a public records request to your local school district. This “how-to” document shares how to fill in the template to request the contact information for local students so you can share about your school directly with students in targeted areas or grade levels.